I built a $2,000,000,000 business on vibes

First time we did Super Bowl, let me lay, [laughs] lay this down for you. We bought the Super Bowl five days before the Super Bowl.

[laughs]

Yeah.

Literally.

I feel like I could rule the world. I know I could be what I want to. Uh. I put my all in it like no days off. On the road less traveled, never looking back.

Uh, Sam, you wanna do, like, an intro real quick? [laughs]

Yeah. So you and your husband are, one of the founders of Poppi, which sold for $2 billion. And I would have to say you probably win the award for brand glow up, because o- one of my favorite things to watch is this old, uh, Shark Tank video of you guys.

So good.

And the way that it started and the where you are now, that gap is huge. Um-

Yeah, what, what was it called originally? Mother's or something?

Oh, so embarrassing you had to say it out loud. Um, Mother Beverage.

[laughs]

And yes, I think it was a glow up of the century, the best of all time.

What was the story?

It was just one of those beautiful entrepreneurial American dream stories where you start in your kitchen because of a personal problem. I had, like, tummy problems with drinking apple cider vinegar. You know, hated the taste and was like, "I c- I have an idea. I can make this taste better." Little did I know how intense beverage is. Looking back, I don't think if I knew what I knew now, I would've done it, and it's, not knowing is just such a beautiful thing.

But you basically, like, were, were selling something at a farmers market that was kinda curing your own problem, and I think you did that for more than a couple years, and then you hooked up with the guy who kinda like was like, "Hey, this is amazing, but why don't we tinker with the packaging a little bit?"

Yes.

And then you raised a little bit of money, and it was, like, off to the races. It was, like, zero to, like, 20 million to, like, 60 million to, like, 120 or something, like, crazy like that. Was that ... Like, it was-

Even crazier. I have to kinda ground you just to, like, in timeline. So we did do for, like, two years farmers market, and then went on to Shark Tank, got a deal on Shark Tank, and went through a whole rebrand, and then we decided to launch Poppi March 3rd, 2020, the first week of COVID. And it was, like, the first time everyone's thinking about their heal- health and wellness. It's the first time people are looking at labels and wanting to, like, understand what they're putting your, into your body and how can I boost my immune system and all of these things of the conversation. And so that first year we were in market, I think we did about 3 million in revenue, and then the ye- next year was 20, 50, and then the big jump was from 50 to 200 million and then 500 plus to then be sold. So it's, like, four and a half years to almost $550 million, which is crazy growth.

Did you ever feel, uh, imposter syndrome doing that? Because, like, uh, you know, whenever I have a little bit of success, I'm like, "Oh man, is this real? Does this ... This is wild." But our success was a, a lot slower than yours.

We were just going so quick, it was hard to even sit back and, and even realize or fathom what was happening because it was so not normal. Like, people