Why Most Marketing Departments Stay Busy but Never Sell: Redha Alayesh on Building Marketing That Drives Revenue

Hello everyone and welcome to another inspiring episode of Telling My Story, the podcast where we uncover the journeys behind remarkable people and discover lessons, challenges, and experiences that shaped their success. I'm your host, Henry Chiwetelu. Today, we are diving into a question that many entrepreneurs and business leaders struggle with. Why do some marketing departments stay incredibly busy but still fail to generate meaningful sales? Marketing has become one of the most important functions in modern business.

But having social media accounts, creating

content, running campaigns, and producing reports doesn't necessarily mean your marketing is working. I'm just telling you that many companies don't necessarily have a marketing problem. They have a marketing department problem. learning us is founder of building marketing department and marketing strategy from hash saudi arabia bretta has built three different departments from scratch and work to more than 40 organizations across industry including agriculture real estate and luxury gifting he has also experienced entrepreneurship from both side of the table who funded tech startup and built two other companies that have eventually closed, giving him firsthand experience with both

building businesses and learning from failure.

Today, Red Hat helps founders and organizations build marketing functions focused on revenue rather than financing metrics and busy work. In today's conversation, we're going to explore marketing strategy, customers, clarity, data, ROI, team building, entrepreneurship, AI and what it really takes to create a marketing department that sells. Redha, welcome to Tell My Story. It's a pleasure to have you here with us today.

Thank you so much Henry for the introduction and I'm excited to be here.

Alright Redha, every entrepreneur has a story behind what they do. Can you take us through your journey and tell us what led you to it? to create bmd

yes building your marketing department pmd has been in the making for over eight years uh it's the process of everything that i've learned since i started working in 2019 and basically i came across multiple experiences like you mentioned with starting multiple companies and so on until i decided to start this specifically So the story is when I was in 2019, I wanted to decide what do I want to do in my life, like what sort of career should I start and so on. And I was thinking about entrepreneurship and business and so on for the main reason that the impact that entrepreneurship has on a person's life is a multitude of of a factor rather than being an employee. So I wanted to become an entrepreneur, build businesses, and by creating businesses, the impact that I'd have would be multiple times higher than what I would be able to achieve if I was in a job. So that was like part of the motivation. And then when I wanted to start my first business, or it was more like a side hustle rather than a business at the time, I couldn't actually get sales on customers. When I asked people around, some of them had businesses and some of them didn't have businesses, just like family and friends and so on. Everyone said that you need to do more