Podcast Episode

How Will People Make Money in the AI Age?

Who’s talking

2 speakers
Greg Isenberg25 min · 100%
Speaker 20 sec · 0%

Transcript

3 turns · 25 min
GI
Greg Isenberg0:00

Today we're going to talk about the only businesses left to build in the agentic era. Yes, I think that there's only 13 businesses to be building in the world of agents. Now I don't subscribe to the people who say there's going to be this permanent underclass and you just got to create businesses or else you're kind of... messed up for the future. I don't think it's going to be as dire as that, but I do think that in, you know, in a world where agents exist, abundance are going to exist, owning these assets, I mean, are going to put you just in a better position. So today, what are we going to do? We're going to go through the 13 businesses that are left to be built. By the end of this, you're going to understand all 13 pretty well. Why, why there's an opportunity, why they're going to exist in a world of agents, couple ideas. So, but you know, grab your coffee, grab your tea, strap in because, uh, Hey, this is the stuff that, you know, if you're in, you're a teenager, if you're in twenties, you're thirties, fifties, seventies, this is good stuff to know. Um, because the world is changing and it is changing fast. So the first type of business that you'd want to own in an AI agent world is AI native service firms. What is that? Well, an AI native service firm is when the agents do more of the delivery. Now, I've seen people say AI-native service firms is when they do all of the delivery. I don't believe that's the case. I think you can still have the agent doing 90% of the work and still be an AI-native firm. So, as an example, you can create a bookkeeping firm for one type of business where you have client records, the agents prepare the books, and then the human reviews exceptions, and then you complete monthly books. And you charge... for the completed job. It could be a monthly fee, but it could also be, hey, every time we complete these books, it's going to cost XYZ. Why is owning this business good? Well, it's high margin. You don't need that many clients. The why now exists when you have, you know, Astra, 5.5, some of these great models that are coming out soon, you actually could get this incredible amount of output. So I'm really interested in AI native service firms. I did a whole episode on one recently. I'll include it in the description around creating a creative agency. So you can imagine doing like a logos as a service or ads as a service, these sorts of things. Really like these businesses, super high margin and something I'm ideating actively around. The second is just generally offline businesses. People, yes, it's an AI age, but people actually want to pay to go and do something with other people. One example of this is this company called Othership. I heard about them from the founder actually in Toronto where they started. They've got this neighborhood sauna club where you walk into the sauna and it's like, And there's other people and there's music and they, you know, there's someone who can help you do cold plunges and it's just this incredible environment and tea. They basically leveled up the experience of a communal sauna. And I think now more than ever. People want this sort of thing. And it's not cheap. It's really

Episode notes

In this solo episode, I walk through the 13 businesses I think are left to build in the agentic era. I believe that in a world of agents and abundance, owning the right assets puts you in a better position. For each business, I explain what it is, why it holds up in a world of agents, and one or two examples, from Othership's sauna clubs to Osmo's window-cleaning robots. This episode gives you a map of where to build next, at any age.

Timestamps

00:00 – Intro

01:15 – AI-Native Service Firms

02:57 – Offline Businesses

05:41 – Distribution and Organic Audiences

07:34 – Proprietary Data Sets

09:08 – Domain-Specific Harnesses

12:16 – Robotics and Physical AI

14:01 – Physical Products With a Fan Following

16:34 – Compute and Energy

17:31 – Health, Longevity, and Care

19:30 – Marketplaces and Social Networks

21:04 – Real Assets

21:46 – Vertical Agents

22:18 – Security

24:08 – Closing Thoughts

Key Points

  • In an AI-native service firm, agents do most of the delivery and a human reviews the exceptions.
  • Ad clicks went from about five cents in 2009 to $1–5 today, so I start with organic audiences.
  • Proprietary data and domain-specific harnesses are the two gold rushes I see right now.
  • Offline businesses, niche hardware, and robotics sell rooms, objects, and labor that agents only support.
  • Compute, energy, and security are the scarce inputs every agent depends

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