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83 turns · 44 minIt's true, marketing agents are the new coding agents. Just like coding agents were such a big deal and people were able to create software on demand, deploying marketing agents are so important because you're able to get customers on autopilot. So how do you actually set them up? What do they look like? Well, this has gotta be my most requested episode in a long time. I bring back Cody Schneider, and he shares all the sauce. How you can use Codex or Claude Code to, to build these. What are the other 20 tools that you need for the marketing infrastructure in order to deploy these marketing agents? And by the end of this episode, you're gonna get your creative juices flowing around some of these growth tactics that are gonna help you stand out, that are gonna help you get customers, so that whatever it is you're building, you don't have to worry too much about traffic, you don't have to worry about too much about revenue, and you can focus on building an incredible product, uh, while your marketing machine is running. Enjoy the episode.
[singing] The Startup Grind podcast. It's sippin' time, baby.
Welcome to Greg Isenberg's podcast called Sip, Baby. I'm your co-host or guest today, not co-host. I'm never the co-host. I'm Cody Schneider. I'm gonna be your guest today, and today I'm gonna teach you how to build an AI agent that does cold outbound both on email and on LinkedIn. This is based off of the comments from last video. If you wanna learn other go-to-market motions, you need to comment below right now. Do it right now. It also helps us with the algorithm, so you're supporting the show, and it keeps the lights on here. Welcome to the show, Cody. Marketing agents are the new coding agents. We only shared one marketing agent last episode, but the people aren't satisfied with one, so you needed to come back on. You came back quickly, and by the end of this episode, you're not gonna share one end-to-end marketing agent, right? You're gonna share two marketing agents, how people could set it up, so by the end of this episode, people can go stop the video and actually go set this up and actually get customers to their Vibe coded startup, right?
This is exactly what I'm promising you today. You're gonna have two of these in the wild. I'm gonna teach you everything that you need to know. I'm also gonna share all the tools that you need. There's no gatekeeping here. I despise people that do this. Don't buy a course. Literally DM me. I'll teach you anything. I'll just make a public video for everybody. So let's do it, G.
All right, let's run it.
Awesome, man. All right. So today we're gonna build, uh, a system that basically monitors LinkedIn posts of influencers within your niche, within your category, and then it's gonna go and extract the engagers from those posts. Um, and then we're gonna do what's called a waterfall enrichment to find the emails, uh, and even potentially the phone numbers of these people so that you can then go and do an outbound motion to them, um, doing cold email, and then also, uh, doing LinkedIn DMs. So that's what you're-- is gonna happen. And then I'm gonna, uh, teach you how to basically have it so you can have a agent
Episode notes
I bring Cody Schneider back on the show to build two marketing agents end to end, live. The first one monitors LinkedIn posts from creators in your category, scrapes everyone who engages, waterfalls those profiles into emails and phone numbers, and then runs cold email and LinkedIn DMs with an agent managing the replies. The second one turns internal conversations, sales calls, and podcast transcripts into a daily organic LinkedIn content engine across an entire team. Cody names every tool in the stack, shares the real infrastructure costs, and shows the actual terminal commands he runs in Claude Code. By the end you have two systems you can go set up today for your startup.
Timestamps
00:00 – Intro
02:27 – Agent Number One: Cold Outbound Agent
04:26 – Finding Creators in Your Category on LinkedIn
09:09 – Apify Explained and the API Maestro Actors
10:59 – Extracting Engagers Live in Claude Code
12:59 – Agent Versus Automation
15:45 – Waterfall Enrichment: GitLeads, Apollo, Origami
17:13 – Compliance, Data Brokers, and What Stays Legal
21:40 – Waterfall Enrichment: Million Verifier and LeadMagic
25:38 – The Cold Outbound Infrastructure
28:33 – Software Factories and Marketing as Code
31:41 – Agent Number Two: The Organic LinkedIn Engine
39:34 – Earned Media Math at $22 CPM
42:31 – Closing Thoughts
Key Points
- LinkedIn engagement is a hand raise, so it beats