How I use Claude Code + MCPs to run my marketing

Let's be real. The hardest part about building a startup today is getting customers to the startup. You can vibe code stuff now super easily, we all know that, but getting customers to drive revenue is hard. So how can you actually set up marketing agents that help you do this? I feel like a bunch of people have talked about this, but no one's really gone in depth and clearly explained what a marketing agent is and how you can use it to go and get you customers. In today's episode, it's two parts. We give you a startup idea that I really love, and then we also explain what marketing agents are, how you can set them up, what are the tools you need to understand if you actually wanna be a marketing agent manager, and Cody Schneider just does an incredible job on this episode of explaining everything end to end. Um, so enjoy the episode and I'll see you at the end. [singing] The Startup Ideas Podcast. It's sippin' time, baby. Thank the good Lord that Cody Schneider is back on the podcast. Uh, Cody, by the end of the episode, what are people gonna get out of this?

Yeah, I'm gonna show you and te- like, share everything that you need to actually deploy real marketing agents, and I'm not talking about some, like, Zapier automation workflow that's linear. I'm talking about, like, code in the cloud that's making decisions off of your live business data. And then I'm also gonna give you three businesses, um, that are concrete, so you can basically feel like, okay, what these agents actually look like for a specific company type. So you're gonna walk away with three business ideas and also the agents that you should potentially pl- uh, deploy for them, how to actually deploy them for them, uh, so you can grow the company autonomously.

As you say, may the MRR gods be with us.

Blessed be thy name.

[laughs] Let's go.

Awesome, man. Cool. So I think just to start out, like, what is a marketing agent, right? Like, I see this thrown around so much and it drives me nuts, and it... I've talked to so many people and that I, you know, talk huge game on the internet, and then you, like, actually get down to the brass tacks with them on a conversation, you're like, "You're so full of shit," just to be blunt. [laughs] Um, so to me, like, what is a, what is a marketing agent? It has to be three things. It's like you have to solve the data problem to, like, give the agent unified data clarity of, like, the whole pipeline. Um, and then you have to be able to have the agent autonom- like, autonomously making decisions, um, you know, on some type of cadence, like, with, like, a thinking loop in it, right? Um, so in practice, like, the infrastructure that's necessary for that, you gotta build a data pipeline, a data warehouse, and then have, like, the ability to host these agents in the cloud. And when I say an agent, like, it doesn't have to be this, like, AGI Hermes thing, right? It like-- or it can think on its own. I actually don't want that. Like, I want something that is, like, doing a process for me, and then looking at the data, and then basically, like, improving based off the data that it's getting back from it. So I just wanna, like, define that really quickly, um,