Making $$$ as a Marketing Engineer

I think one of the most valuable people in tech over the next 18 to 24 months is going to be something called a marketing engineer. Now, some people call it a forward deployed marketer and some other people are calling it an AI growth operator. I'm saying call it whatever you want. The name is probably going to change, but the job won't. It's the person who can do a whole marketing teamwork with AI agents. And I think there's going to be a ton of money to be made in it. I actually think this becomes a 250K, 500K, a million dollar job because every company wants more leads. They want faster experiments. They want sharper positioning and they want to read on their customers and they want their just marketing to get smarter every week with a smaller team than a bigger team. Whoever can walk in and just build that with AI agents are going to get to name their price. So if you're a marketer, this is how you become way more valuable. If you're a founder, you know this. You don't just want to vibe code something. You want people using your product. So you're going to have a huge edge if you can use AI agents to do your marketing for you. By the end of this episode, you're going to know what a marketing engineer actually does. What do they build? What the tool stack looks like? How to use things like Grokbot and Claude and Codex and Hermes and creative models, how they all play together within the context of a marketing engineer and the exact 30 day plan I'd follow to learn from scratch if marketing engineering is interesting to you. Let's get into the episode. I can't wait to see what you build. So something I can't stop thinking about is marketing keeps changing. And having been a part of multiple cycles, I've started and sold three venture-backed companies. One was in the web era, one was in the social era, one was in the mobile era. Every time the technology changes, the most valuable kind of marketer changes with it. So think about the traditional era of marketing. I actually think about it as like the Don Draper era where marketing was about making people care through the story, through the psychology, getting your product in front of people on whatever channels existed at the time, things like traditional print media and radio. The best marketers at that time understood what people wanted, what they were insecure about, who they were trying to become, and how to package a product so the market paid attention. Obviously that skill matters a lot. But then the internet showed up and it created the digital marketer. So it evolved from traditional to digital. Suddenly you had websites, email, SEO, Google. In 2005, I think, 2006, you had Facebook ads, landing pages, pixels. The best marketer became the person who could acquire customers through channels you could actually measure. And a lot of people didn't know these were new channels. So the best marketers understood funnels, targeting, these new channels, analytics, things like Google Analytics, and the very practical question about what happens after someone clicks. Then software created loops, and then growth hacking became a thing around, if I remember correctly, 2008, 9, 10, 11. The best