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94 turns · 44 minGrokbot is here, and there's a reason why it's going viral. I mean, anyone who's non-technical could spin up these agent teams and actually run a business end to end. Today's episode is for anyone who's interested in starting a business, running a business that is completely run by AI agents. And we show you not just big ideas that you can run, small ideas that you can run using Grokbot agent teams that do two, five, ten, twenty-five thousand dollars a month. I had my friend on, Billy Howell, come on the podcast and show you exactly how he runs his local newsletter business using Grokbot agents. So this episode is for anyone who's interested in starting a business that actually has agents running the entire thing. We're gonna show you how to use Grokbot. We're gonna show you how to spin up these agents. We're gonna show you the best practices. We're gonna show you the business ideas that work here. Enjoy the episode. I'll see you at the end, and I can't wait to see what you build. [singing] The Startup Ideas podcast. It's sippin' time, baby. Thank God Billy Howell is here. And Billy, by the end of this episode, what are people gonna learn?
You're gonna get an inside look at a business that I built and run with Grokbot, and you're gonna come away with how you can set up your own business using Grokbot.
Okay. And a little birdie told me that you think Grokbot is, like, the best place that anyone could run agent teams, right? So you're gonna go through the best practices of Grokbot, how you're using it. You're a guy who literally tests every single tool. You test hundreds of tools to millions of people with the rundown. You're gonna show us how Grokbot works. You're gonna give us the best practices. You're gonna tell us how we can use-
Yeah
... Grokbot to build businesses and run agent teams. And by the end of the episode, can you commit that the person that is gonna give their time to this episode ha- will have a better understanding than anyone on the internet to run a business with Grokbot?
Yeah, a hundred percent, because most of the content I see around Grokbot is wrong. They totally don't understand why this tool is powerful, and I'm gonna just transmute all that information into people's brains because I'm so excited about this and it's all I think about.
All right, let's do it.
Okay, so Grokbot is this new agent team tool, and if you haven't seen it, it looks like this, Greg. Now, what we're looking at here is the team that runs my newsletter. My newsletter is called The Arlington Bagel. You can see it here on the hat. Pretty sweet. And it goes out to six thousand Arlingtonians every Thursday. And I used to have an intern, my cousin Marshall, run this newsletter. He would research it. He would put it together. He would edit it. He would man the email desk. But Cousin Marshall, I had to let him go because Grokbot is just so much better.
Sorry, Cousin Marshall.
[chuckles] What actually happened is he went to work at a summer camp where they don't have internet, so Grokbot kind of saved me. And Greg, have you used Grokbot yet?
I have.
Okay, cool. How many agents do you have over here?
I have one, two, three, four, five, six.
Six. Okay. So the best
Episode notes
I sit down with Billy Howell for an inside look at a real business that runs on Grok Bot agent teams. Billy tests hundreds of tools for The Rundown, and he uses Grok Bot to run his local newsletter, The Arlington Bagel, which goes to 6,000 readers every Thursday. He walks me through his chief of staff bot, his research and sales agents, and the routines that move work forward while he sleeps. We cover the token math, the four-week plan he follows, and the business models that fit this tool best: newsletters, directories, and Shopify stores. You leave with a setup you can copy for one project this month.
Timestamps
00:00 – Intro
02:22 – Grok Bot Overview
03:12 – What makes GrokBot special
06:09 – Pick one project
08:09 – Creating your initial agent team
11:19 – First week sprint with Grok Bot
13:06 – Automated Routines within Grok Bot
15:51 – Agent Org Structure
17:35 – Best Practices for building Agents
19:45 – Newsletter playbook
21:12 – Plugins
22:24 – Newsletter playbook pt 2
25:43 – Sales agent
29:06 – Iterating and Improving Agents
33:34 – Grok Bot business ideas
36:45 – Site stack builder
38:36 – Directories and landing pages
41:42 – One project for a month
42:50 – Closing Thoughts
Key Points
- Keep one project per Grok Bot account, so context stays clean and tokens stay available.
- Start with a chief of staff bot, and let it audit your business