How a Broker Beat Fear to Launch a Real Estate Academy | Tosha Thornton
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3 speakers1Transcript24 turns · 14 min
So it was a time where, of course, when the market crashed, I had a brick and mortar and I partnered with a mortgage company. what is happening here? It was a scary time for me and I had to scale back. I decided to have a home-based business at that point because I'm trying to eliminate cost. So that was a scary part for me where I kind of wanted to throw in the towel and say, okay, just go back to doing a full-time job, nine to five or whatever it may be. But maybe real estate just wasn't for me. But I couldn't just give it up.
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Hello, everyone. Welcome back to Real Estate Pros Podcast, hosted by InvestorFuel. I am your host today, Meghan Escobar, and I have the pleasure of sitting down with an incredible woman who is out here giving her wisdom, shining down on others to impact community in the Georgia area. And I'm gonna let her tell her story, but I'm so happy to have you on the show, Tasha. Tosha Thornton, founder of Southlake Real Estate Academy. Thank you for joining us today. Thank you for having me. So I definitely think the audience will walk away with some great insights from your journey and the way that you've built your business and how you position yourself in it. So let's dive in to that. For those who might not be familiar with who Tosha Thornton is or what Southlake Real Estate Academy is, can you give us a 30,000-foot view of what the focus is? The
focus is continuing to educate not just real estate professionals, agents or brokerages, but to continue to educate consumers that are buying, selling, investing. And the more that I have to provide to consumers or to other agents or to other brokerages, the wiser the decisions that they can make, giving them a A full view of what I offer because it's not just about transactions for me. It's about educating you to make informed decisions based on the information that I'm giving.
And one thing that really stuck out to me when we were chatting was you had mentioned that you had been sitting on this vision and this idea for so long. And it's kind of what brought you into the real estate world. the lack of education that you received when you purchased your home. But do you mind kind of expanding for the audience on what it was that held you back? Because you said something really impactful.
Fear. It was really fear. It was trying to perfect. what my mission was and the impact that it would have on the community or consumers. And so a lot of times we try to perfect things for fear of rejection. And at the end of the day, even if it helps just one person, I've helped someone because I felt like I did not have the support When it was most
2Episode notes
Tosha Thornton, founder of Southlake Real Estate Academy in Georgia, joins host Meghan Escobar to explain why she built an academy that educates buyers, sellers and investors as well as agents and brokerages. She opens up about the fear and perfectionism that kept the idea on the shelf for years, and how she held on to her business through the market crash by scaling back to a home-based operation. She also shares why getting into the right rooms has mattered most for her network, and her next project: self-paced online courses for people who want to learn real estate on their own schedule.
Read the full episode notes: https://investorfuel.com/real-estate-pros-show/how-a-broker-beat-fear-to-launch-a-real-estate-academy-tosha-thornton/
Chapters
0:00 Why she couldn't give up on real estate
1:13 Meet Tosha Thornton of Southlake Real Estate Academy
2:05 Educating consumers, not just agents
3:08 Fear, perfectionism and a 10-year wait
3:46 What finally pushed her to launch
5:20 Why real estate education matters for consumers
6:16 Surviving the market crash
8:58 Next up: self-paced online courses
9:33 Getting into the right rooms
Email Tosha: southlakerealtyatl@gmail.com