How Real Estate Operators Should Hire in the Age of AI | Robert Syfert

So a lot of operators, me included, early on for over the first year, so stuck in no one could do it better than me. I can do this role better than anyone else. Every time I hire someone, they fail. Um, the reality is most of that is all mental, in your own mind, and is not true. I had a guy in one of our masterminds early on tell me, "If you just hired three people, if they were half as good as you, they're now producing 150% compared to your 100." That hit home, and it was when I actually started hiring people and have continued to do so.

Welcome to The Real Estate Pros Show, where we interview real estate investing professionals from coast to coast, as well as the service providers that serve the real estate investing industry. Our goal is simple: share what's working now to help you improve and scale your business to the next level and meet the pros that can help you get there. Real Estate Pros is powered by Investor Fuel, America's leader in helping real estate investors and professionals build the business you need to live the life you've always dreamed of. Let's start today's show. Welcome back to The Real Estate Pros podcast, powered by Investor Fuel. I'm your host, Scott Bursey. Glad you're with us. Today, we have an absolute powerhouse on the show, Robert Syfert. Robert's built and successfully exited three tech companies in the real estate space, taking one all the way to eight figures after years in property management and construction. Today, he's leading HeroHire, an AI recruiting engine built to help business owners hire top-tier talent effortlessly. Listeners, you can expect a masterclass on scaling operations, leveraging tech, and placing the right talent in your pipeline. Robert, welcome to the show. It is great having you here, my friend. And to help our listeners get up to speed, please give us the 90-second highlight reel, if you will, of how your career ignited and where you're pouring your fuel now.

So, ignited is a great term. I wrote a book about this, but the bottom line is went from nothing to massive success in real estate, real estate software. And that ignition was all the rooms that I actually was associated in. Like rooms like Investor Fuel and many other masterminds like that, it allowed me to scale all the things that I was touching faster, uh, learn from other people's mistakes quicker. And all of that led to those exits that we discussed, the failures along the way that aren't the huge things that people hear about, but I share, and led me to the role that I have now in running and operating HeroHire and solving another big problem for people.

Thank you for that highlight. That is really fascinating. Robert, what really caught my attention about you was the way you've been able to transition from hands-on construction and property management right into scaling and selling high-level tech companies. I guess expanding on that, curious to know, what core operational strength allowed you to scale a real estate tech company to eight figures?

I think it's a twofold answer. So there's the skill that everyone will understand and appreciate. The number one skill is sales. I've been through more sales programs and