AI is turning sketches into real-world products

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[upbeat music] There's, like, Build-A-Bear for bears. Like, we can be the, like, build-an-anything store. Like, I wanna be able to, like, go somewhere and just build, like, almost, like, what's that thing from Star Trek?

Captain Picard says-

Tea, Earl Grey, hot.

That beverage has not been programmed into the replication system.

[upbeat music] Sketch, sketch again, mold it, reshape it, trash it, and then start all over. This is how product design used to work for cars, shoes, clothes, and more, but one company is changing all that. Viscom is a new design tool for designing the real world, turning dream sketches into three concepts in minutes with AI, and companies like New Balance, Ford, Canon, and more are already using it. This week on Access, you'll hear the full story, from founder Jordan Taylor's first jobs at Honda and Nvidia, to building a tool for designing the future of, well, everything. Let's get into it. It's a funny time to be chatting with someone at the center of both hardware and software design. We have to talk about the Ferrari Luce, and we need to-

Oh

... get your thoughts ASAP. What do you think?

Oh, wow.

First, how do you say Luce? Luce?

Yeah, Luce.

Luce?

It's Luce.

Luce?

I think it's Luce. Like Italian.

Yeah. Yeah.

Like a, like an Italian, like, kind of vibe.

For light.

Yeah. Yeah. No, I... You know, it's interesting. I actually like it as a product, right? Like, now, is it a Ferrari?

That came off like a serious burn. [laughs]

[laughs] Okay, like, the brand, I don't know, like, Ferrari is the thing to represent that. As a product, maybe not, but, like, it standalone, no badges, like, I'm like, "Oh, this is great." This is, like, a great, like, product. I think just when you put the, like, Ferrari brand on it, it just sets such a, like, expectation or, like, preconceived notion that you're kinda like... It confuses you. I don't know. It's like an illusion, but I, I like it. I'm a fan. I'm actually a fan. I love the interior the most.

I love the interior as well. I got to see the interior in person with Johnny, actually-

Oh

... a few months ago.

Oh, wow.

And it was crazy 'cause it, it was the first time that a car had been unveiled like this where they showed the interior to everyone before the exterior.

Mm-hmm.

And then they had another event before this that I didn't go to where they just talked about the, the drivetrain, or I don't even know