Julie Opens Up On: Brand Voice, Community, and Connection

[on-hold music] Good morning, Julie Kohler.

Good morning, Jason Padgett. How are you?

I'm great. How are you?

I'm well. [laughs]

[laughs] I love it. Uh, we just had this little offline conversation about proper grammar. Uh-

Yeah

... you know one of the things I love about AI, you don't have to fix your, uh, all your grammar and your spelling mistakes. It just fixes them for you, or it can read it if you misspell things. I li- I like... That's the kind of lazy I don't mind being.

And it's better than, like, autocorrect because, you know, autocorrect does not always catch the right, uh, mistakes.

Yeah, it doesn't. I mean, I-- It's more in the context of, like, when I'm writing a prompt to it, if I misspell something, I don't have to go back and, like, write... It, it figures out based on the context because-

Oh

... by nature it is a next-token prediction. It will be like, "Uh, I think what he meant here was principle, not principal." Uh-

Okay

... A-L instead of E-L or L-E because in context of this sentence, principle does not make any sense whatsoever. So we'll just fix this for the moron and move on.

Yeah. Well, that sometimes happens, right? I can decipher if somebody sends me a typo in a text sometimes. I'm like, "Oh, I know what they mean."

Yeah. Well, your generation is embracing the whole, uh, I'm gonna blame millennials for all pushback. Actually, actually Gen Z is a lot of the AI pushback, but millennials are smart enough. They're starting to, like, make in, uh, make typos intentionally in order to prove that AI didn't type what they put out.

Oh, interesting. I did-- I actually just saw, as I was scrolling the internet, I just saw someone giving that as advice as far as, like, if you want more engagement on a post to make an intentional typo because people will either wanna correct you or, you know, these days it's like, oh, it shows you're a real person.

It's so funny 'cause I also just heard somebody talking on a podcast about the fact that, like, why? Why, why, why does anyone care? Why? Like, if you're putting out quality stuff, what-- the question should be is it quality or isn't it quality? If it's crap, then it's crap. Like-

Yeah

... stop mass producing it. If it's quality, then who cares what if you used AI for it or not? Like, there are so many small businesses that cannot afford a big... Oh, that's where it was. It was an argument of somebody who thinks it's, that a small business should hire a photographer to come in, take all their pictures, do all their marketing for them, and somebody else saying, "Why?" Like this, this one-person cookie shop that already pays way too much money for rent on Main Street, why shouldn't they just use AI to generate that if they're doing it well and it looks good?

Mm. Uh, mm. [laughs] I gotta... It's, it's hard enough to, 'cause I work in the marketing world, it's hard enough to get small businesses to understand the importance of a marketing budget, so, you know, whatever they need to do.

I don't disagree.

Yeah, 'cause you can't... You know, there's no existing. If people don't know you exist, there's no existing, so... And you can't just exist online, and you can't just exist in, in the real world either. So