Strategy That Teams Actually Execute with Dr. Chuck Bamford

I always say when you walk into a bank, you expect to see a teller back there behind a thing and you expect to have a box and you expect to have carpeting in there or tile. And there's all these things. And none of it is why we chose that particular bank. But if it's not there or if it's done badly, we get frustrated. And there's a line that goes in a restaurant. If the silverware is dirty on your table and you didn't get your drink clean, for 20 minutes. It doesn't matter whether Bobby Flay himself delivers the food to your table. You're frustrated and you may not come back.

welcome to the revenue builders podcast a weekly show featuring b2b sales leaders and executives hosted by five-time cro john mcmahon and force management co-founder john kaplan the show takes guests in the barrel behind the scenes with the people who've been there done that and seen the results revenue builders covers best practices for scaling and growing your business while sharing the pitfalls to avoid

In this Revenue Builders replay, we're revisiting a conversation with Dr. Chuck Bamford, managing partner at Bamford Associates and adjunct professor of strategy at both Duke University's Fuqua School of Business and the University of Notre Dame's Mendoza College of Business. Chuck has worked with more than 170 organizations to design and implement strategy that actually drives behavior. And he's the author of many books, including The Strategy Mindset 2.0. In this conversation, Chuck breaks down why strategy fails, why half of strategy is just not frustrating your customers, and how to translate competitive advantage all the way down to the daily activities your people actually execute. Let's dive in.

Hello and welcome to the Revenue Builders Podcast. I'm John Kaplan here with my good friend, five-time CRO and author of the wildly successful book, The Qualified Sales Leader, John McMahon. Johnny, how are you? Good morning, Cap. You're looking sharp today. Thanks, buddy. I'm feeling sharp. You're looking sharp too, bud. We need you to feel sharp. Yeah, man. Yeah. Hey, let's dive into introduction for our guest today. So, Dr. Chuck Bamford is the managing partner at Bamford Associates LLC, a firm focused on developing actionable strategic plans while teaching leadership teams all of the processes so they can run their future strategy efforts internally. Dr. Bamford led both M&A and corporate training groups for 12 years before pursuing his PhD. He's the author of The Strategy Mindset 2.0. Obviously, Strategy Mindset 1.0 came out first and then 2.0, wildly successful, as well as two of the market-leading textbooks used in both undergraduate and graduate programs around the world. Dr. Bamford is a regular speaker at conferences, trade shows, and corporate events. He served on the board of directors at Exinda, networks, venture prize, and consumer credit counseling services. He's currently an adjunct professor of strategy at Duke University. Fuqua School of Business, where he teaches strategy implementation at both the MBA and executive MBA programs. He's been a professor at the University of Notre Dame, University of Richmond, Texas Christian University, and Tulane