EP 140: How AI Helps Agents Deliver Five-Star Client Service

Welcome to Real Estate AI Flash, the podcast that helps you understand how AI is changing real estate and the strategies you can use to win. I'm your host, Rajiv Sajja. The best client experiences rarely happen by chance. They're built through thoughtful systems that take care of the details so you can focus on the moments that matter most. In this episode, I talk with Jen Burbus, team leader of the Burbus Group in Austin, Texas, about how she's using AI to build custom workflows that replace a fragmented technology stack, simplify daily operations, and create a seamless experience for every client. We explore how AI can become a true thought partner for solving business problems. reducing friction, and giving agents more time to deliver the kind of personalized service that clients remember. If you're looking for practical ways to use AI to improve your operations while delivering a five-star client experience, you'll find plenty of ideas you can put into practice. Let's get to my conversation with Jen. Welcome to another episode of Real Estate AI Flash. I can't believe we're in the middle of September already. Of course, we're recording this towards the end of August, and our guest just got back from Greece. We'll maybe ask her a question about that. But I have Jen Burbus with the Bramlett Partners in Austin, Texas, joining us today. And she is a team lead for the Burbus Group. And I read your profile a little bit, Jen, and it said that you are a team of Austinites serving Austinites in many ways. So welcome to the podcast.

Thanks. Thanks so much for having me. Yeah, I am a team lead, but our team structure is a little bit unusual. So in a lot of ways, I'm an individual agent. So it's been interesting.

And how big is your team?

There are four people that support my business. And then what we've done is taken our operations and we support other agents just with our operations. And right now, that's two people that we're supporting that way. We also have some agents that are on sabbatical or retiring and come to us as well. And then we manage their database.

Yeah. So I gave you like a quick intro, but I'd love for the listening audience or people watching us on YouTube to kind of get to know you a little bit. How did you get into real estate and sort of bring us to today?

So real estate is my third career, which is kind of unusual, I think. But actually, I was listening to another guest that you had on and they too had three careers. So maybe it's less unusual than I think it is. Yeah, it is quite

common, actually.

Yeah. I started in finance. So I had a 16-year career in finance. I was an options market maker initially on the SIBO in Chicago. And then my husband and I started... what ended up being like the beginning of high frequency trading. It was a high frequency firm, statistical arbitrage trading. After that, I moved into credit default swap pricing after the 08 crash. And at that time I had already been licensed as a realtor, but I wanted access to the data. And that's why I had my real estate license in 2007. And then after the crash, they needed somebody that knew how to price exotic securities. And so I went into work at one of the

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