Podcast Episode

Her Last Words Changed His Life. Then He Built a Business Helping Thousands | Danny Buckley

The Entrepreneur Experiment

Episode 522Sep 10, 20261 hr 19 min

Who’s talking

2 speakers
Danny Buckley57 min · 73%
Gary Fox21 min · 27%

1Transcript183 turns · 1 hr 19 min

DB
Danny Buckley0:00

i know i'm gonna die she said i accept that i'm gonna die she said you have to accept that i'm gonna die it's like i got a flashback of you know being in hell in my life you know and now now i'm here like this is invaluable like there's no money can give you that but i i have to say like i absolutely enjoy business like i love it like you know it's anti-social behavior it's prisons it's divorce it's bankruptcy that's the reality of undiagnosed

GF
Gary Fox0:28

adhd danny Welcome to the pod.

DB
Danny Buckley0:31

Thanks, Gary. Thanks for having me. Pleasure.

GF
Gary Fox0:33

An absolute pleasure. Your name has cropped up a lot recently.

DB
Danny Buckley0:37

Really?

GF
Gary Fox0:38

A lot. What do you do?

DB
Danny Buckley0:40

So I'm the founder of a healthcare company, ADHD Now, and Autism Care. So ADHD is an online ADHD assessment service. So we carry out full assessments and aftercare, like psychiatry services, therapy, coaching, and autism care is 60% online and 40% in person. So we've in-person clinics in Cork and Dublin now. um so i work daily within those companies

GF
Gary Fox1:14

give people context of what stage they're at in terms of the companies i think a lot of people have heard of ideation now you've met a huge splash in a very short space of time give us a sense of when they started and where they are now

DB
Danny Buckley1:27

So we started in June 2023 and started to build at that stage. It went live in September 2023. That's ADHD now. Autism Care started in February 2024. So this year, Gary, we'll see 13,000 patients. So I started up from my own personal experience. my my my own personal story i suppose look at it's as i said the experiment here is is my my own lived experience you know being undiagnosed with adhd and that's how the business started so for myself i would have went until the age of 32 being undiagnosed You know, I would have struggled emotionally, emotional dysregulation. You know, I would have struggled, you know, stress, fear, worry and anxiety all my life. I would have been easy, distractible, would have had no discipline and structure in my life. And, you know, I didn't know who I was really. I didn't know, you know, what challenges that were there for me. I just thought that this was normal life. This is the way I was going through my life.

GF
Gary Fox2:38

This is what I wanted to ask you. Did you ever think... oh, there's something going on here, or did you just think that's how you are?

DB
Danny Buckley2:45

I, to be honest with you, I was battling against myself a lot, you know, I would, I would get furry down, like, and I would, I would, I would ask myself, like, why, why am I like this, why am I feeling like this, why can't I finish something, you know, why am I getting distracted, why am I forgetful, you know, why am I getting super excited about something, and then flat on the floor, like, how, like, it just wasn't making sense to me, you know, and my wife, like, you know, I was with her since we were 17, Simone, And, you know, we we she would have said to me for years, Gary, like she said, look, you have ADHD, like, you know, as she researched, I suppose. And I would have been dismissive of it. You know, I would have said, no, I don't. I don't have ADHD. Like so for anyone out there, maybe they are dismissive of it. I don't have it. And I would have been like that for a long time.

GF
Gary Fox3:35

Was that stigma,

2Episode notes

This is one of the most personal founder stories we’ve recorded on The Entrepreneur Experiment.

Danny Buckley is the co-founder of ADHD Now and a 2026 EY Entrepreneur of the Year finalist.

But the company exists because of a far more personal story.

Danny spent much of his life struggling with distraction, emotional dysregulation, anxiety and a lack of structure without understanding why.

His wife Simone believed he had ADHD. Danny dismissed it.

Then life changed completely.

After years of serious health challenges, Simone became critically ill. The day before she died, she told Danny that life was short, that he needed to stop inflicting suffering on himself, get help for his ADHD, understand who he was and back himself.

Danny eventually followed her advice.

His diagnosis at 32 gave him a new understanding of himself, but getting there exposed another problem: accessing ADHD assessment and support was extraordinarily difficult.

Danny saw an opportunity to change that.

Together with his co-founders, he built ADHD Now around a simple idea: people should be able to get answers in weeks rather than wait years.

We unpack how they found clinical capacity, built the technology and processes, generated demand, scaled the team and created a service that expects to see 13,000 patients in 2026.

But this conversation goes far beyond business.

Danny speaks openly about grief,

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