Podcast Episode

The Real Reason I Left Dragons’ Den | Sara Davies

The Entrepreneur Experiment

Episode 524Sep 24, 20261 hr 10 min

Who’s talking

2 speakers
Sara Davies53 min · 78%
Gary Fox15 min · 22%

1Transcript701 turns · 1 hr 10 min

SD
Sara Davies0:00

But I've got no place in my life for BMWs, bitching, whingeing, moaning. I get a real buzz out of making money, but I actually don't need any more money in my life. I've always had a really unhealthy relationship with risk. Passion, vision, and drive are the three things I hang my hat on. I know I'm a brilliant mum, and I'm a badass businesswoman, and it's all right to be both.

GF
Gary Fox0:19

Sara, welcome to the pod.

SD
Sara Davies0:21

Why, thank you very much. I, I feel like I'm in the, uh, the hot seat here being stared down by... I was like, "Oh, he's got that twinkle in his eyes."

GF
Gary Fox0:29

Oh, I feel like we've had a pod within a pod already. We've- I've been luckily enough, we were both early, so we've been able to get to know you is really important.

SD
Sara Davies0:36

I'm just gonna point out, I think it might be the first time in my life I've turned up early for anything, but then I feel like I've had this bonus half an hour with you. I'm like, "I'm gonna start showing up for things early in life more often."

GF
Gary Fox0:46

It's funny. Serendipity, isn't it?

SD
Sara Davies0:47

[laughs]

GF
Gary Fox0:48

Welcome to the pod. Thank you so much for doing it. Like, you are a business icon, I think, really. I put it up on my story today, "Off to London to see Sara," and so many people messaged going, "She's my favorite. I love..."

SD
Sara Davies1:00

Oh.

GF
Gary Fox1:00

Just nothing like, "Oh, ask her about this, ask her about that." It was like, "She's my favorite. I love her. She's so good." Just nice messages.

SD
Sara Davies1:08

Oh, you've given us goosebumps. You've made my day there. Thank you.

GF
Gary Fox1:11

But that j- it, that, that speaks to somebody. There's an Irish entrepreneur that sold his business this week, Gary Lavin. He sold it for 70 million, started 20, 20 years ago, and all the messages, I put up a story going, "Gary's been on the pod. Congrats to him." And all the messages coming in were like, "So happy for him."

SD
Sara Davies1:25

Yeah.

GF
Gary Fox1:25

"So glad he did it." You know, people respect that hustle, and I think people respect when they see people like you out there grafting. People know you for many things.

SD
Sara Davies1:33

Mm-hmm.

GF
Gary Fox1:34

Dragon's Den, your own businesses, so I think we can kind of... People, we can assume people know who you are.

SD
Sara Davies1:40

Well, I mean, I n- never, I never like to be big-headed enough to always assume that.

GF
Gary Fox1:43

[laughs]

SD
Sara Davies1:44

But maybe so if your audience are businesspeople, I guess hopefully they'll be Dragon's Den fans as well.

GF
Gary Fox1:48

Yes, exactly. What are you excited about right now?

SD
Sara Davies1:52

What I'm excited about right now. I... Interesting question. I feel like, I feel like I've been on a bit of a journey the last couple of years. So it, it's 20 years last year since I started the business, and you know, m- you'll know this from running your own business, there's no line where you finish and the business starts. It just all merges into one, and I feel like that's been my life for so many years, and I've been on quite a rollercoaster with the business, Crafters Companion, that I s- that I started 20-odd years ago. And, you know, I, you know, I, I built that business. I sold that, you know, sold that business. It's what made me my millions. Then I started investing in the Den, getting involved in other stories, and then last year I bought that business back to turn the business around, because it had really fallen into disarray. Bought it out of

2Episode notes

Sara Davies built the business that changed her life.

Then she had to fight to save it.

In this episode of The Entrepreneur Experiment, Sara tells the story of what happened when Crafter’s Companion, the company she founded from her bedroom, ran into serious trouble and ultimately entered administration.

She talks candidly about buying the business back, the brutal 18 months that followed, and what it feels like when the company that has defined so much of your life suddenly becomes the source of enormous pressure.

This is not simply a story about business recovery.

We talk about the decisions and warning signs that founders can miss when a company is growing, including the uncomfortable reality of doing around £20 million in revenue while struggling for cash.

Sara also opens up about stepping away from Dragons’ Den, the pressure of trying to be a founder, investor, television personality and mother at the same time, and reaching the point where she knew something had to change.

We explore ADHD, hyperfocus, motherhood, guilt, resilience, investing and the psychology that has allowed Sara to keep moving forward through some of the most difficult periods of her career.

In this conversation:

• What really happened inside Crafter’s Companion

• How a business can generate huge revenue and still run into cash problems

• Why Sara decided to buy her company back

• The

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