764: 17 Surprising Businesses That Can Make Millions

In the next 60 seconds, 27 of your fellow entrepreneurs are gonna hire their next team member on Indeed. I'm excited to partner with Indeed for this episode, because when you need to find amazing candidates fast, think this is a job for Indeed Sponsored Jobs. Sponsored Jobs boost your job post in the search results so you can reach the people that meet your specific criteria who can help your business thrive. And here's what's kinda crazy. Sponsored jobs posted directly on Indeed are 95% more likely to report a hire than non-sponsored jobs. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed Sponsored Jobs. And Side Hustle Show listeners get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need to hire? This is a job for Indeed Sponsored Jobs. [upbeat music] Here are some surprising business ideas that can make millions. What's up? What's up? Nick Loper here. Welcome to the Side Hustle Show, because your 9:00 to 5:00 may make you a living, but your 5:00 to 9:00 makes you alive. We've got some wild ones to share today. And to help me out, he's the author of The Family First Entrepreneur. He built not one, but two super successful side hustles before leaving his day job. The creator behind the My Wife Quit Her Job website, podcast, and YouTube channel, Steve Chou. Welcome back to the Side Hustle Show.

What's up, Nick? It's, it's been a while. It's been a hot minute since I've been on, and likewise.

It has been a minute. We gotta re-kindle the, uh, business idea donation series that we, we had going [laughs] a couple years ago.

Yeah. They always do well on my channel, too, actually, so yeah, we should do more of 'em.

Very good. The first one that, uh, that you actually found, you actually found most of these, and I'm inspired by all of them, is gourmet hermit crab food, which I did not know was... I, I didn't know, really, people kept these as pets, but apparently there's a big enough market to support, uh, this company called Snout & Shell that sells gourmet hermit crab food.

Yeah, so this is my buddy Meg. I met her at my annual e-commerce conference, the Seller Summit, and, uh, she wanted to get into the pet space, but, like, all the mainstream pets are, like, super saturated. You know, like dogs, cats. And so she found hermit crab food, and it's actually really [laughs] lucrative, 'cause really it's just a bunch of really inexpensive items that hermit crabs consume, it turns out, and it's all how you frame it.

Yeah. Seafood, critters, seaweed, and flowers.

[laughs] Exactly. And you know what's funny, is the way she's been marketing it, and I just caught her doing a live on this one. She dresses up as a hermit crab [laughs]-

Okay. It gets people's attention

... and pitches her product on TikTok, a- and it works. I mean, it's so niche that she owns the niche, and every pet owner wants to