How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)

Here's an oldie but a goodie from the archives from the Side Hustle Show Greatest Hits collection. Plus, stick around at the end for the Where Are They Now? segment to hear what David is up to today. How to earn thousands of dollars a month sharing the best bargains in your niche. What's up? What's up? Nick Loper here. Welcome to the Side Hustle Show, because your 9:00 to 5:00 may make you a living, but your 5:00 to 9:00 makes you a life. Awesome story for you today on monetizing a hobby in a unique way from dailygolfsteals.com. David Paxton, welcome to the Side Hustle Show.

Hi, Nick. Great to be here.

Likewise. Excited to dive into this one, so stick around to hear how David sources the deals that he's sharing out, how he gets the word out for those, and how he monetizes the business, and maybe more importantly [laughs] is how you may be able to borrow the same idea for your own niche, either to start a new income stream from scratch or add some revenue to an existing business. Notes and links for this one are at sidehustlenation.com/david. While you're there... I was actually surprised 580 episodes David wasn't taken, but sidehustlenation.com/david. While you're there, make sure to download the free list of 20 other hobby niche ideas that you could probably apply the same business model to. Again, that's at sidehustlenation.com/david, or just follow the show notes link in the episode description. So where I want to start here is, unlike most affiliate businesses, which take months or maybe even a year plus to gain any significant traction, Daily Golf Deals posted two grand in your first month. So talk to me about how you made that happen.

Yeah, absolutely. It was very nice off the bat to have quite such a good month. So it was a confluence of a few different factors. One, it was July, so a good month for golf. It's sunny, everyone's playing golf. People are outside, and they've probably even got a bit into that golf season, looking to purchase that next piece of equipment that's gonna get them over the hill. So that was kind of one piece. And then the second, and I'll talk a bit more about it and the factor that Reddit plays-

This is July 2021, just for the sake of timeline?

That is correct. Yes, exactly. So just about going on two years ago now. The second piece here is Reddit, just as an audience, it's an amazing community, and if you can get them on your side, you get them engaged, you're providing value, they can be your biggest advocates. And the fact that in the first month was able to just get that level, I can't remember the quite number of clicks, but just people instantly engaging, instantly using your clicks to go through to these websites and making purchases, and it's really just us showcasing the value that a free audience can do, as long as you can bring them along for the ride.

Was there even a website at that point, or is it you're posting affiliate links directly to a golf subreddit?

There was a website, and the website, I'll be honest, it's not the prettiest thing, but it gets the job done, and that really was just the funnel. I mean, Reddit, back to some of its... I would say it's sometimes anti-corporation, anti-shilling.