752: $500/week as a Mystery Shopper

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Hi, Nick. Thank you for having me.

I'm excited for this one. Start me off with maybe a recent win of yours, or could be, uh, from a student of yours. What's possible in this realm of mystery shopping?

I just had a shopper last week. She did several apartment mystery shops where she got paid to go and tour apartments. She made $850 in less than two days.

That sounds like a win. [laughs] This is going around as a, as a prospective tenant?

Yes, just pretending that she was looking for somewhere to lease and watch the leasing agents, how they gave her, her a tour of the, uh, property, what they said, if they really sold her on calling that place home and getting her to fill out an application. Yeah, that's all she had to do.

Okay. And so my understanding is this is probably coming down from corporate, if this is a big commercial, uh, apartment company, and they wanna see how their employees on the ground are kind of, like, following the training manual [laughs] following the handbook. Are they sticking to the script? Are they being personable? And is it a way for them to get some boots on the ground experience or visualization on what's actually happening?

Exactly. They want to know what's going on from a customer's point of view, and so as the mystery shopper, that's what we deliver. We deliver insight from a real customer's point of view, and they're able to take that information and do what they will with it. Maybe it is update their training, maybe it is hiring more employees, maybe even terminating some that they have. There's so many things that they can do with the