$500k Revenue From a $9 Membership (Greatest Hits)
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Here's an oldie but
a goodie from the archives from The Side Hustle Show Greatest Hits Collection. Plus, stick around for the Where Are They Now time travel segment to get the real-time update from Liz.
Half a million
dollars from a $9 membership. What's up? What's up, Nick? Loper here. Welcome to The Side Hustle Show, part of the Entrepreneur Podcast Network. Because your 9 to 5 may make you a living. Five to nine makes you alive. Killer story for you today. My guest went from blogger to freelance copywriter to running a multi six figure membership, starting without a huge audience and without a price tag. Stick around in this one. We're talking about how to come up with ideas for your own recurring revenue membership, how to find your first customers and how to grow this thing. So replaces the day job and then some. She is super prolific and lots of mutual friends, but our paths have not crossed until today. So I'm excited for this one from LizWilcox.com, the fresh princess of email and season 46 of Survivor. Do not see that coming. Liz Wilcox, welcome to the Side Hustle Show.
Oh my gosh, Nick. I feel like I finally made it in life. I am on the Side Hustle Show and I am ready to rip.
Well, I'm flattered by that. Thanks so much for tuning in and helping spread the word over the years. This membership, this $9 email marketing template membership has an interesting origin story because it's like almost the opposite of what you'd expect. So you ended up booking 20 grand worth of freelance copywriting work. And instead of being elated, like, dang, that's a big project. That's like multi five figure payday. But the feeling isn't quite what you'd expect. Yeah.
Yeah, the feeling was, oh no, now I have to deliver on $20,000 worth of work. And that felt like a huge responsibility. And I don't know about you listening, but I had enough responsibilities in my life, right? Like maybe you've got a nine to five. I was a single mom. I wanted to have a life. I just had a lot going on at that time in my life. While, yeah, it
2Episode notes
Liz Wilcox found herself at a crossroads.
With a growing email list of beginners wanting to learn about email marketing, she knew she wanted to find a way to step away from client work within a couple of years.
She had just signed a huge copywriting contract worth $20,000... her biggest one yet. But instead of excitement, all she felt was dread about the massive project she now had to take on.
And as a single mom, she knew the importance of creating a business that would support her lifestyle and allow her to be present for her family.
This is where the idea of "low cost = low responsibility" appealed to her, as it would allow her to serve her audience at LizWilcox.com while maintaining a manageable workload.
So Liz had the idea to create her flagship offer The Email Marketing Membership — a set of done-for-you email newsletter templates that members could access for just $9 per month.
Tune in to Episode 600 of the Side Hustle Show to learn:
- How to come up with ideas for your own recurring revenue membership
- How Liz built her own email list and audience
- How to improve retention and continue delivering value to members
Full Show Notes: [$500k Revenue From a $9