Podcast Episode

761: Shopping for Cash Flow: Buying an Online Business in 2026

The Side Hustle Show

Episode 761Sep 21, 202648 min

Who’s talking

2 speakers
Nick Loper24 min · 50%
Joe Burrell24 min · 50%

1Transcript119 turns · 48 min

NL
Nick Loper0:00

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JB
Joe Burrell1:08

Let's go shopping

NL
Nick Loper1:09

for

JB
Joe Burrell1:09

some

NL
Nick Loper1:09

cash flow. Today, we're taking a live look at real online businesses you can buy, how much they're making, or how much they say they're making, how much they cost, and what might make a good deal for you. My guest has helped broker over 300 of these sales, totaling over $7 million in lifetime value. From JustWebsiteBrokerage.com, Joe Burrell. Welcome to the Side Hustle Show. Hello, Nick. Thank you for having me. You bet. So let's say I'm this person. I'm bought into the idea of let somebody else do the hard part, the getting noticed on the internet part, the getting the business off the ground, that zero to one phase. That's really difficult. And so if I want to skip that part, it's going to cost me some money because somebody's going to get paid for that effort. But where do I want to go to see what types of businesses are available for sale?

JB
Joe Burrell1:58

Right. Okay. So there are a few public marketplaces that you can go to, and we'll name a few of them as we go. But the one that we're going to look at most, it's the biggest, has the most listings on there, is Flippa.com.

NL
Nick Loper2:08

Yeah, let's take a look if you are willing to share some of the listings that caught your eye.

JB
Joe Burrell2:13

Of course. Yeah. As you can see, most of these listings, you have to sign an NDA in order to get access to these.

NL
Nick Loper2:18

What's your take on that? Is it worthwhile to, oh, that looks interesting to me. What would make it interesting enough to be, yeah, I'll go through the, jump through the hoops to sign an NDA.

JB
Joe Burrell2:26

Right. Yeah. So let's just click on one of these and you can take a look. So there is some information that you'll see for one of these businesses before you sign the NDA to get an idea on whether or not you're interested. And that basically will be enough to sort of go, okay, I'm interested. I want to sign. And that will get you access to a lot more information. So it's just that basic NDA and you would click the button and click sign. That's basically it. I don't want to spend too much time on that because what's more important is

2Episode notes

What if you could skip the hardest part of starting a business, the zero-to-one grind, and just buy your way into cash flow instead?

Joe Burrell runs Just Website Brokerage, where he's helped broker over 300 sales totaling more than $7 million in lifetime value.

He started buying and selling his own online businesses back in 2012 and pivoted to full-time brokering around 2018.

These days he doesn't run any businesses of his own — his expertise is entirely in guiding buyers and sellers through the deal process.

In this episode, Joe walks through real, live listings on Flippa, breaking down what the numbers mean, what red flags to watch for, and what actually makes a website or online business worth buying.

(Download Joe's State of Online Business Sales report at justwebsitebrokerage.com/2026!)

Tune in to Episode 761 of the Side Hustle Show to learn:

  • how to read a business listing's profit multiple and decide if the asking price is fair
  • the questions to ask before buying a content site, e-commerce store, or SaaS product
  • why diversification and a post-purchase plan matter more than the price tag

Full Show Notes: [Shopping for Cash Flow: Buying an Online Business in

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