757: She Built a 6-Figure Business Talking About Goats

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Hi. It's so great to be here.

I am pumped for this one. Stick around. We're covering how Deborah drives traffic, the different ways she monetizes in her business, and how you might be able to start something similar in your own niche. Now, Deborah, Thrifty Homesteader has been around for a long time. You've been talking about goats on the internet for years and years. Do you remember the first time you made money from it?

Yeah, it actually started on our farm. We, we had classes on our farm because we were raising goats and selling goats, and I wanted to make sure that people knew what they were doing because I had no clue when I got started. I made a lot of mistakes. Goats died. And so I would give people a free class on my farm when they bought goats from me. And then there were more people who wanted the class than who wanted goats, so I had on-farm goat classes, and then I ultimately wound up writing a book. In 2013, my first book was published called Raising Goats Naturally, which was the first edition of that book. And then in 2016 is when I started the online classes, and in 2019, that turned into a membership, and it's just been growing. [laughs]

Yeah, that's really exciting. You're probably the loudest voice in this space and have been for quite some time. [laughs] Was there any competition? I mean, not, probably not locally, but was anybody else doing this online?

Oh, no, there was no competition for a really long time. It's mostly homesteaders who happen to have some goats, and so goats