756: Your 15-Minute-a-Day Marketing Plan

It's called Superhero Syndrome. Symptoms include feeling like you gotta do everything yourself and struggling to let go of certain tasks. Sound familiar? But the good news is, there is a cure. When you sponsor your job on Indeed, you'll find the candidates with the exact skills you're looking for fast. Sponsored jobs boosts your job post in search results, so you can reach the people who can help your business thrive. Sponsored jobs posted directly on Indeed are ninety-five percent more likely to report a hire than non-sponsored jobs. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed Sponsored Jobs. And Side Hustle Show listeners will get a seventy-five dollar sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need to hire? This is a job for Indeed Sponsored Jobs. This is the Partnership Playbook: How to Borrow an Audience, How to Build Real Relationships and Real Revenue All with No Ad Budget in just fifteen minutes a day. I know that's a big promise, so I had to bring in some big help to help deliver. My guest is a former music executive, an Inc. Five Hundred honoree, and someone who's driven over two billion dollars, billion with a B, in partnership revenue. From onspark.com, Kyle Kane, welcome to the Side Hustle Show.

Thank you. Happy to be here.

I am excited. We're diving into the tactic of partnerships. Kyle, what's got you so fired up about partnerships right now?

In a world growing faker by the day, how does somebody with a real product or service cut through the digital jungle? Cold ads are expensive. Paid outreach doesn't work the way it should. Partnerships used to be a relationship game reserved only for people who spent twenty years building Rolodexes. But now systems can do the sourcing, the matching, the follow-through, which means that a side hustler with no network gets access to the same leverage that a Fortune Five Hundred business development team has. That democratization, that's the thing worth getting loud about.

Okay, I like that. In a world growing faker by the day, we talk about ads being a way to cut the line, to rent attention in a way. But in Partnership Playbook, you're kind of borrowing the trust, authority, credibility, and expertise of whoever you're partnering with.

That's right. Yeah, distribution got very cheap [chuckles] and trust got expensive. So partnerships are really the only asset that grows in value while everything else is deflating.

On Spark, you talk about the four stages of partnership, and we're gonna go through these. This is discover, verify, launch, and amplify, DVLA. Let's start at the top. Let's start with discover. Where do you recommend people start with this?

I think this is the most important piece because a lot of times what I'm finding is that we're pouring into people that are not aligned, you know. And a lot of the