747: 17 Proven Tactics to Grow and Monetize Your Online Business

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Thanks for having me back on, Nick.

Now, if there is a common theme in the growth category, it's this idea of tapping into other people's audiences, and sometimes that's, uh, social media platforms, like going where your target customers already are. That's smart. But the question is always, "Well, how do I do it in a, [laughs] in a tasteful and tactful way that doesn't get you buried by, uh, an algorithm or banned by group a- admins or moderators?" And so one cool example that you found recently was Michelle Rueda, who runs this Austin events newsletter called What's Weird ATX, and she was able to kind of grow her initial following up to over f- I think 5,000 subscribers by some strategic Reddit commenting, yes?

Yes. This one was awesome. I am not a Redditor, so I was really excited when she shared this. [laughs] Uh, essentially what she does is she'll go into subreddits that she wants to potentially reach out to, get subscribers from, like maybe an Austin-based one or events in Austin, that kind of thing, and she'll actually do, like, a four-step process that she laid out for us. So the first thing she does is is she'll lurk to kind of, like, understand the subreddit and figure out what's working, what are people resonating with, what kind of questions are getting asked, and then on the side of that, she'll start replying and build up a little karma for herself so that when she does actually go to post something, she doesn't get, like, down-voted into the ether, 'cause Reddit is a scary place [laughs] when you're starting out.

Yeah. You, you have to put in the time before you come in guns a-blazing, "Hey, click on my link, subscribe to my thing."

Totally. And so she'll actually, like, set up her profile in a way that, like, if somebody goes to the profile, it talks