Matt Rowley

Every organisation operates with permission - from regulators, communities, and the public. Most don't think about it until that permission is withdrawn. At General Strategic, we developed the Societal Capital framework to help organisations understand and strengthen the public, social, and popular licences that underpin their legitimacy. I advise organisations on strategic communications, government relations, and reputation strategy - typically where business, policy, and public sentiment collide. Our clients include corporates navigating regulatory complexity, industry bodies building