George Barrios
Founder and Co-CEO, Isos Capital Management
I grew up in a rent-controlled apartment in Flushing, Queens. First-generation Cuban American. Lost my father at nine. Nearly flunked out of high school. None of that was an excuse. It was fuel. I spent my career at the intersection of sports, media, and technology. HBO. Time Warner. The New York Times Company. Then WWE, where I served as Co-President and Board Member for over a decade. When I joined, the stock was around $15. When I left, it had hit $100. We built one of the biggest sports brands on social media, launched a direct-to-consumer business before anyone else in sports did it, and
Career map
1Experience
- GSBoard Member - Global Sport Group (GSG)CurrentSep 2025 - Present (1 year)
- ENCo-Chair - Equine NetworkCurrentApr 2026 - Present (5 months) in Albuquerque, New Mexico, United States