Francesca Vereb

Twenty-five years inside the room where GTM strategy either holds or falls apart. I am the CMO who closes the gap between what the dashboard says and what is actually happening in the business. That gap is where growth either compounds or bleeds out quietly. I have spent a career learning which is which. My career runs across two deliberate chapters. The first was enterprise: global brand leadership at Hilton Worldwide, digital transformation at Gannett and USA TODAY, and national marketing at AV Holdings through its acquisition by Taylor Morrison, a top 10 publicly traded national