Person

Simon Bergeron

AI in SMBs | Measure first, then Automate | Managing Partner @ Lemonbrand

Most firms do not have an AI problem. They have a work-repeats problem. The same request arrives every week from a different sender. Three people touch it. Nobody owns it. By the time it is finished, more of it has arrived. So that is what I look at first. → Not the models. → Not the tools. → The people. One real workflow, from the trigger to the moment it is done, and every hand it passes through on the way. Then we automate the boring half. The software does not get bored. How it starts: one inbox, sixty minutes, free. Read-only and report-only. You get a map of what actually repeats in

Career map

202220242026
Managing Partner - Lemonbrand5 years and 9 months
Fractional CTO - AceCall.ai5 months
Work Education

1Experience

  1. L
    Managing Partner - LemonbrandCurrent
    Jan 2021 - Present (5 years and 9 months) in Ottawa, Ontario, Canada
  2. A
    Fractional CTO - AceCall.aiCurrent
    Apr 2026 - Present (5 months) in Ontario, Canada

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