Simon Bergeron
AI in SMBs | Measure first, then Automate | Managing Partner @ Lemonbrand
Most firms do not have an AI problem. They have a work-repeats problem. The same request arrives every week from a different sender. Three people touch it. Nobody owns it. By the time it is finished, more of it has arrived. So that is what I look at first. → Not the models. → Not the tools. → The people. One real workflow, from the trigger to the moment it is done, and every hand it passes through on the way. Then we automate the boring half. The software does not get bored. How it starts: one inbox, sixty minutes, free. Read-only and report-only. You get a map of what actually repeats in
Career map
1Experience
- LManaging Partner - LemonbrandCurrentJan 2021 - Present (5 years and 9 months) in Ottawa, Ontario, Canada
- AFractional CTO - AceCall.aiCurrentApr 2026 - Present (5 months) in Ontario, Canada