Application of the E. Kahn's Sons Company

RICH, Judge.

This appeal is from the decision of the Trademark Trial and Appeal Board affirming the examiner’s refusal to register the words “The Wiener the World Awaited” as a trademark for bacon. No design features are asserted to be part of the mark although in actual use such features are sometimes employed.

The mark, as is apparent, is a slogan. It is used by The E. Kahn’s Sons Company, of Cincinnati, Ohio, to promote the sale of various meat products. The instant application, serial No. 37,269, was filed September 16, 1957, to register the slogan On the Principal Register as a trademark…