Robert C. Wian Enterprises, Inc. v. Persinger

Wian Enterprises, plaintiff and appellant, - operates principally in Southern California a drive-in restaurant business, the fulcrum of which seems to be a double-decked hamburger served under the name of. “Big Boy.” His advertising on the premises and in the media focuses on a fat infant, .hamburger- in hand. Defendants and appellees are. in a different business: the manufacture of outdoor barbecue equipment. After plaintiff established its use of the name of “Big Boy” and the “Home of Big Boy” defendants became the Big..Boy Manufacturing Company in Southern. California and the “Home of Big…