University of Georgia Athletic Association, Etc. v. Bill Laite, Individually and D/B/A Bill Laite Distributing Co.
Court of Appeals for the Eleventh Circuit
1Opinion of the Court
KRAVITCH, Circuit Judge:
In the fall of 1982, when the fancy of Georgia sports fans turned to thoughts of college football, Bill Laite Distributing Co. (“Laite”), a Macon, Georgia wholesaler of novelty beers, began marketing “Battlin’ Bulldog Beer.” The beer was sold in red- and-black cans bearing the portrayal of an English bulldog wearing a red sweater emblazoned with a black “G.” The bulldog had bloodshot eyes, a football tucked under its right “arm,” and a frothy beer stein in its left “hand.”
Laite hoped that the “Battlin’ Bulldog” would pile up yardage and score big points in the…
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