Perry v. Moskins Stores, Inc.

COMBS, Justice.

The question is whether a postcard which appellant received through the mail consti- luted an invasion of his right of privacy. The general problem presented is the extent to which advertising, through the medium of personalized postcards, may constitute an actionable invasion of an individual’s right of privacy.

The appellee operates a retail clothing store in Louisville. To promote a sale, the store mailed a series of postcards to prospective customers. These cards, in feminine handwriting, contained the following: “Please call WAbash 1492 and ask fo'r Car-olyti.” There was no…