Pelman v. McDonald's Corp.

OPINION AND ORDER

POGUE, Judge:

Plaintiffs in this action are New York State consumers claiming, pursuant to Section 349 of New York’s General Business Law (“GBL § 349”), exposure to and injury from Defendant McDonald’s Corporation’s allegedly deceptive marketing scheme. Plaintiffs claim that the effect of Defendant’s affirmative representations and material omissions *85throughout this marketing scheme — from 1985 until the filing of this case in 2002 — was to mislead consumers into falsely believing that Defendant’s food products may be consumed on a daily basis without incurring any adverse…