Legal Opinion
SportFuel, Inc. v. PepsiCo, Inc.
Court of Appeals for the Seventh Circuit
Decided August 2, 2019No. 18-3010PublishedCited by 51 opinions
1Opinion of the Court
Kanne, Circuit Judge.
SportFuel appeals the district court's grant of summary judgment for Gatorade and its parent company, PepsiCo. SportFuel brought this suit against Gatorade alleging violations of its trademark after Gatorade rebranded itself with the slogan, "Gatorade The Sports Fuel Company." The district court deemed Gatorade's slogan a fair use protected by the Lanham Act. We affirm.
I. BACKGROUND
SportFuel is a Chicago-based sports nutrition and wellness consulting firm whose clients include several of Chicago's prominent professional sports teams and their *594 athletes. The company…
2Cases cited17 opinions
- Two Pesos, Inc. v. Taco Cabana, Inc.Supreme Court of the United States · 1992
- Diana Packman v. Chicago Tribune Company, an Illinois Corporation, and Front Page News, Incorporated, a California CorporationCourt of Appeals for the Seventh Circuit · 2001
- KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc.Supreme Court of the United States · 2004
- Sands, Taylor & Wood Company v. The Quaker Oats CompanyCourt of Appeals for the Seventh Circuit · 1992
- Cae, Incorporated v. Clean Air Engineering, IncorporatedCourt of Appeals for the Seventh Circuit · 2001
12 more not listed; retrieve them via the Exa API.
3Cited by51 opinions
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- LHO Chicago River, L.L.C. v. Rosemoor Suites, LLCCourt of Appeals for the Seventh Circuit · 2021
- Advanced Hair Restoration LLC v. Restoration Holdings, LLC and Jerry DavisDistrict Court, N.D. Illinois · 2026
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