Legal Opinion
Levi Strauss & Co. v. Blue Bell, Inc.
Court of Appeals for the Ninth Circuit
Decided November 13, 1980No. 78-3119PublishedCited by 96 opinions
1Opinion of the Court
MARKEY, Chief Judge.
Blue Bell, Inc. (Wrangler) appeals from a final judgment of the District Court for the Northern District of California in this suit for trademark infringement and unfair competition brought by Levi Strauss & Co. (Strauss). We affirm.
Background
In 1936, Chris Lucier, a Strauss employee, conceived the idea of a permanent identifier for pants, visible while the pants were being worn. The permanent identifier was a folded ribbon sewn with its ends captured in the seam of a rear patch pocket. For convenience, the identifier is here called the “pocket tab”.
Strauss adopted and…
2Cases cited12 opinions
- Amf Incorporated, a Corporation v. Sleekcraft Boats, a Sole Proprietorship, and Bruce E. Nescher, an IndividualCourt of Appeals for the Ninth Circuit · 1979
- Walt Disney Productions v. The Air PiratesCourt of Appeals for the Ninth Circuit · 1978
- Alpha Industries, Inc. v. Alpha Steel Tube & Shapes, Inc.Court of Appeals for the Ninth Circuit · 1980
- The J. B. Williams Company, Inc. v. Le Conte Cosmetics, Inc., and Elton C. Toland and Lenore TolandCourt of Appeals for the Ninth Circuit · 1975
- Hmh Publishing Co., Inc., a Delaware Corporation, and Playboy Clubs International, Inc., a Delaware Corporation v. Victor BrincatCourt of Appeals for the Ninth Circuit · 1974
7 more not listed; retrieve them via the Exa API.
3Cited by96 opinions
- Lois Sportswear, U.S.A., Inc., and Textiles Y Confecciones Europeas, S.A. v. Levi Strauss & Company, Defendant-Plaintiff-AppelleeCourt of Appeals for the Second Circuit · 1986
- Homeowners Group, Inc. v. Home Marketing Specialists, Inc.Court of Appeals for the Sixth Circuit · 1991
- Levi Strauss & Co., a Delaware Corporation v. Blue Bell, Inc., a Delaware CorporationCourt of Appeals for the Ninth Circuit · 1985
- Fortune Dynamic, Inc. v. Victoria's Secret Stores Brand Management, Inc.Court of Appeals for the Ninth Circuit · 2010
- Rearden LLC v. Rearden Commerce, Inc.Court of Appeals for the Ninth Circuit · 2012
91 more not listed; retrieve them via the Exa API.