Strategic Directions Group, Inc. v. Bristol-Myers Squibb Company
Court of Appeals for the Eighth Circuit
1Opinion of the Court
McMILLIAN, Circuit Judge.
Strategic Directions Group, Inc. (SDG) appeals from a judgment of the district court 2 granting summary judgment in favor of Bristol-Myers Squibb Company (Bristol-Myers) in this trade secrets and breach of contract case. We affirm.
BACKGROUND
SDG is a marketing research company owned and operated by Carol and Doran Levy. Bristol-Myers is a pharmaceutical company which manufactures Pravachol, a drug designed to reduce cholesterol. In 1996, a Bristol-Myers’ marketing manager read the Levys’ 1993 book, Segmenting the Mature Market, which dealt with market ing strategies…
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- Julie Research Laboratories, Inc. v. Select Photographic EngineeringCourt of Appeals for the Second Circuit · 1993
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