Hidalgo v. Johnson & Johnson Consumer Companies

OPINION AND ORDER

SHIRA A. SCHEINDLIN, UNITED STATES DISTRICT JUDGE:

I. INTRODUCTION

On July 2, 2015, Jinette Hidalgo filed a putative class action alleging that Johnson & Johnson Consumer Companies, Inc. (“J&J”) had engaged in deceptive marketing practices with respect to certain of its products, including Bedtime Bath and Bedtime Lotion (collectively, the “Bedtime Products”). Hidalgo’s two claims — brought under New York General Business Law Section 349 (“Section 349”) and state common law — focus on J&J labels and advertisements indicating that the Bedtime Products are “clinically proven” to…