Advertiser's Exchange, Inc. v. Morelock

This is an action to recover a balance due upon a contract for advertising service, wherein the plaintiff agreed to furnish the defendant certain materials and advertising service to be used by the defendant in connection with his retail establishment in the city of Ada, Okla., where the defendant operated a general food store or market known as “Morelock’s Food Mart.”

The duration of the contract was to be one year from date and to continue under the same terms and conditions as stated therein until either party notified the other by registered mail to discontinue. The consideration of the…