Brown-Brockmeyer Co. v. Westinghouse Electric Corp.

Westinghouse properly concedes here in its brief that while the primary test with regard to the confusing similarity of trademarks attached to competing merchandise involves a consideration of the respective marks as a whole, nevertheless it is permissible and often necessary to dissect the marks in order to disclose prohibited descriptiveness or likelihood of confusion which otherwise may not be apparent.1

Westinghouse presenting its argument on the foregoing assumption contends that the only point of similarity between the involved marks, the suffix “Line,” is nowise descriptive of the…