Rogers v. Famous Brands of Texas, Inc.

MASSEY, Chief Justice.

Famous Brands of Texas, Inc., Isadore Zoblotsky, and Harry Zoblotsky began doing business in downtown Wichita Falls in mid-year 1957 under the assumed name of Famous Brands Factory Outlet Shoes, dealing in women’s shoes advertised to be famous brands of shoes which could be bought from their store at savings of 30% to 60%. Extensive and expensive advertising accompanied their promotion of their shoe store, concentrated upon the advertising of their store as a “factory outlet”. A large illuminated sign was hung over the sidewalk from the front of the premises bearing in…