Daniel J. Vogel and Desmia G. Vogel v. American Warranty Home Service Corporation And/or Its Successors, Pioneer Warranty Corporation

ALVIN B. RUBIN, Circuit Judge:

Daniel J. Vogel (Vogel) and his wife, Desmia G. Vogel (Ms. Vogel), bought a home in Biloxi, Mississippi, for $49,895.70 from Dr. Vincent and Ms. Dwight Jan Rath Kiley. Because he was a retired military officer, unfamiliar with home construction and repairs, Vogel desired a warranty against defects, and as part of the negotiated transaction, the sellers delivered to the buyers a document entitled Home Buyer’s Protection Plan, issued by American Warranty Home Service Corporation (American), for which the sellers paid $195. 1 American published a brochure captioned…