James Burrough Ltd. v. LaJoie

Lane, Judge.

This is an appeal from the decision of the Trademark Trial and Appeal Board, reported in full at 182 USPQ 269 (1969), dismissing appellant’s opposition to registration of SIGN OF THE BEEFEATER. 1 for “restaurant services.” Opposer is the owner of the prior registration of BEEFEATER2 for “gin.” The opposition is based on the ground that SIGN OF THE BEEFEATER so resembles BEEFEATER as to be likely, when applied to restaurant services, to cause confusion or to cause mistake or to deceive. The TTAB dismissed the opposition concluding that appellant was estopped by reason of laches and…