In re the Letter Decision of the Committee on Attorney Advertising

This appeal concerns Rule of Professional Conduct (RPC) 7.5, which governs law firm names in New Jersey, and Alpha Center for Divorce Mediation, P.C. (the Center), an entity that operates in multiple states and consists of lawyers and supportive personnel engaged in divorce mediation services. The Center began operating in New Jersey under the trade name that it uses in other jurisdictions, and an issue arose over whether the Center’s use of its trade name in New Jersey violated RPC 7.5. Ultimately, the Committee on Attorney Advertising (CAA), which opines on such questions in the context of…