Application of Blanchard Importing & Distributing Co., Inc

SMITH, Judge.

The issue here is whether appellant’s mark so resembles' the previously registered mark of another, “as to be likely, when applied to the goods of * * * [appellant] to cause confusion, or to cause mistake, or to deceive.” Trademark Act of 1946, section 2(d), (15 U.S. C. § 1052(d)).

Appellant’s mark1 is “CANADIAN CHAMP” for “Blended Whiskey.” Exclusive right to use “CANADIAN” has been disclaimed. The previously regis*255tered mark2 of another is “CHAMPION” for “whiskey, brandy, gin, rum, and alcoholic cordials.” The respective goods are conceded to be similar.

The Trademark Trial and…