Champagne Chrysler-Plymouth, Inc. v. Giles

388 So.2d 1343 (1980)

CHAMPAGNE CHRYSLER-PLYMOUTH, INC., Appellant,

v.

David GILES, Appellee.

No. 79-1933.

District Court of Appeal of Florida, Third District.

October 14, 1980.

Lane, Mitchell & Harris and Byron B. Mathews, Jr., Miami, for appellant.

Charles F. Atwood, III, Miami, for appellee.

Before HUBBART, C.J., and NESBITT and DANIEL S. PEARSON, JJ.

DANIEL S. PEARSON, Judge.

For a number of weeks prior to mid-January 1978, Champagne Chrysler-Plymouth, Inc. advertised, in a thirty-second spot commercial on a Saturday television program called Miami All Star Bowling, that it was giving away a new…