Nateley's Enterprises, Inc. v. Fortunato

OPINION OF THE COURT

B. Marc Mogil, J.

We Americans, and especially New Yorkers, have long been a traveling people. Concurrent with that ongoing trend, and catering to a legitimate need, the automobile rental industry has grown enormously. Encompassing national rental chains, these purveyors of convenient transportation advertise their competitive ability for customers to very rapidly "sign and go”, since most arrangements are done in advance by credit card, and all agreement forms are standard. Ergo, with these virtually identical computer-generated, predrawn "take-it-as-it-is-or-leave-it”…