Legal Opinion
Millercoors, LLC v. Anheuser-Busch Cos.
District Court, W.D. Wisconsin
Decided May 24, 2019No. 19-cv-218-wmcPublishedCited by 5 opinions
1Opinion of the Court
WILLIAM M. CONLEY, District Judge *733During Super Bowl LIII, defendant Anheuser-Busch Companies, LLC, launched an advertising campaign highlighting plaintiff MillerCoors, LLC's use of corn syrup in brewing Miller Lite and Coors Light, as compared to Anheuser-Busch's use of rice in its flagship light beer, Bud Light. This lawsuit followed, with MillerCoors asserting a claim of false advertising under the Lanham Act, 15 U.S.C. § 1125(a)(1)(B).
Before the court is plaintiff's motion for preliminary injunction. (Dkt. #8.)1 In keeping with the court's comments during oral argument on that motion on…
2Cases cited33 opinions
- Ebay Inc. v. Mercexchange, L. L. C.Supreme Court of the United States · 2006
- Abbott Laboratories v. Mead Johnson & CompanyCourt of Appeals for the Seventh Circuit · 1992
- Girl Scouts of Manitou Council, Inc. v. Girl Scouts of United States of America, Inc.Court of Appeals for the Seventh Circuit · 2008
- Ty, Inc. v. The Jones Group, Inc.Court of Appeals for the Seventh Circuit · 2001
- Novartis Consumer Health, Inc. v. Johnson & Johnson-Merck Consumer Pharmaceuticals Co.Court of Appeals for the Third Circuit · 2002
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3Cited by5 opinions
- MillerCoors LLC v. Anheuser-Busch Companies, LLCCourt of Appeals for the Seventh Circuit · 2019
- MillerCoors LLC v. Anheuser-Busch Companies, LLCCourt of Appeals for the Seventh Circuit · 2019
- MillerCoors LLC v. Anheuser-Busch Companies, LLCCourt of Appeals for the Seventh Circuit · 2019
- Molson Coors Beverage Company v. Anheuser-Busch Companies, LLCCourt of Appeals for the Seventh Circuit · 2020
- Molson Coors Beverage Company v. Anheuser-Busch Companies, LLCCourt of Appeals for the Seventh Circuit · 2020