High Country Movin', Inc. v. U.S. West Direct Co.

Judge DUBOFSKY

dissenting.

I respectfully dissent.

Plaintiff was apparently formed in the early 1980’s, and, as a moving company, was very dependent on Yellow Page advertising for its business and income. Plaintiff’s complaint alleged that its advertisement was initially placed towards the beginning of the Yellow Page section for “Movers.” But, it asserts that between 1985 and 1987, its advertisement was mistakenly placed further towards the end of the “Movers” section and that this placement was contrary to representations that defendant had made to it. Plaintiff’s complaint also alleged that…