Legal Opinion
Reed-Union Corporation v. Turtle Wax, Inc.
Court of Appeals for the Seventh Circuit
Decided March 15, 1996No. 95-1224PublishedCited by 45 opinions
1Opinion of the Court
EASTERBROOK, Circuit Judge.
Two manufacturers of car polish have moved their competition from the market to the courtroom. Reed-Union makes Nu Fin ish, “The Once a Year Car Polish ™”, which it introduced in 1975. By 1990 Nu Finish was the No. 1 seller, which did not please Turtle Wax, a firm accustomed to success. Early in 1991 Turtle Wax introduced Finish 2001, whose label boasts: “One Application Lasts One Year.” Its ad campaign tracked that for Nu Finish, including a TV commercial that shows a beat-up car revived with new polish, which then lasts through a year of car washes. By 1992 Finish…
2Cases cited11 opinions
- Anderson v. City of Bessemer CitySupreme Court of the United States · 1985
- Qualitex Co. v. Jacobson Products Co.Supreme Court of the United States · 1995
- Scandia Down Corporation, a California Corporation, and Goose Down, Inc., an Illinois Corporation v. Euroquilt, Inc., a New Jersey CorporationCourt of Appeals for the Seventh Circuit · 1985
- Jeffrey L. Gammon, Individually and on Behalf of All Others Similarly Situated v. Gc Services Limited PartnershipCourt of Appeals for the Seventh Circuit · 1994
- Holmes v. HurstSupreme Court of the United States · 1899
6 more not listed; retrieve them via the Exa API.
3Cited by45 opinions
- Checkpoint Systems, Inc. v. Check Point Software Technologies, Inc.Court of Appeals for the Third Circuit · 2001
- Neil Gaiman and Marvels and Miracles, Llc, Plaintiffs-Appellees/cross-Appellants v. Todd McFarlane Defendants-Appellants/cross-AppelleesCourt of Appeals for the Seventh Circuit · 2004
- AutoZone, Inc. v. StrickCourt of Appeals for the Seventh Circuit · 2008
- Ets-Hokin v. Skyy Spirits, Inc.Court of Appeals for the Ninth Circuit · 2000
- Malletier v. Dooney & Bourke, Inc.District Court, S.D. New York · 2007
40 more not listed; retrieve them via the Exa API.