Sears, Roebuck and Co., a Corporation v. Federal Trade Commission
Court of Appeals for the Ninth Circuit
1Opinion of the Court
REINHARDT, Circuit Judge:
Petitioner Sears, Roebuck and Co. is the largest retailer of general merchandise in the U nited States. As such, it is also one of the country’s largest advertisers. This case presents a number of questions relating to the validity of a multi-product order issued by the Federal Trade Commission (the Commission) as the result of Sears’ use of certain unfair and deceptive advertising practices to sell one of the products in the product group. We enforce the order.
I
THE ADVERTISEMENTS AND THE COMMISSION PROCEEDINGS
The material facts are undisputed. In the early 1970’s…
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