Burford Distributing, Inc. v. Starr

I cannot agree ice, majority’s holding that the Arkansas Prize Promotion Act is not applicable to this case. The majority ignores part of the language in subsection (b) of Ark. Code Ann. § 4-102-101, where it says: “It is also the intent of the General Assembly to prohibit misleading or deceptive prize promotions. This chapter shall be construed liberallyin order to achieve this purpose.” Ark. Code Ann. § 4-102-101 (b) (emphasis added).

Here, Burford published and distributed a flyer that contained misleading and deceptive information regarding the hole-in-one contest. On the day of the…